The Flederhaus media façade was an experimental platform that artists, designers and citizens could use to visualize data, create interactive experiences and realize performative projects. The project establishes a temporary landmark in the city that transforms its surroundings into a shared, -public- space.
The project is in Aspern, an urban development in the 22nd district of Vienna. The early stage of development in this area offers great opportunities to explore how digital media influences social dynamics in the city. The media façade opens a space of social interchange in Vienna, that citizens use to visualize data, interact and play.
The project consists of three LED screens. The main one is attached with steel cables to the front of the building. It has a resolution of 48 x 57 pixels. Two smaller screens are at the rooftop of the building. Each one has a total of 1024 pixels arranged in a 32 x 32 matrix. The three screens offer plenty of possibilities for the realization of interactive and performative projects.
Conception: Gernot Tscherteu – Media Architecture Institute
Construction design: Juan Carlos Carvajal B.
Realization: Juan Carlos Carvajal B.